Privacy Policy of Equiherds

Effective Date: 07/10/2025Last updated: 07/10/2025

Equiherds (“Equiherds”, “we”, “us”, “our”) operates the website www.equiherds.com, a social and professional platform connecting horse owners, stables, veterinarians, farriers, and coaches. We respect your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and French data protection laws, including the Loi Informatique et Libertés as supervised by the CNIL (Commission Nationale de l’Informatique et des Libertés).

1. Data Controller

Equiherds

1024 Route de Mouliherne

49390 Mouliherne, France

Email: support@equiherds.com

Phone: +33 7 69 17 79 95

2. Personal Data We Collect

We collect and process the following categories of data:

  • Identification data: name, business name (if applicable), professional license or registration details.
  • Contact data: email address, postal address, phone number.
  • Payment data: payment method information processed securely through third-party providers (e.g., Stripe).
  • Usage data: browsing behavior, login activity, and interactions on the platform.
  • Technical data: cookies, IP address, browser type, device information.

We do not intentionally collect data from minors under 16 without parental consent.

3. How We Use Personal Data

We process your personal data for the following purposes:

  • To create and manage your user account.
  • To provide and improve the services offered through equiherds.com.
  • To process transactions and manage payments via Stripe.
  • To analyze site performance and user behavior through Google Analytics.
  • To send service notifications, updates, and — where permitted — promotional communications.
  • To ensure compliance with our legal and regulatory obligations.

4. Legal Basis for Processing

Data processing is carried out under the following legal bases (Article 6 GDPR):

  • Contractual necessity: for the performance of the services you request.
  • Legal obligation: for compliance with French and EU legal requirements.
  • Legitimate interest: to ensure the security and performance of our platform and to improve user experience.
  • Consent: for marketing communications and non-essential cookies.

5. Cookies and Tracking

We use cookies to enhance your browsing experience, analyze traffic, and personalize content. You can manage or disable cookies in your browser settings. For more details, refer to our Cookie Policy [link or section to be inserted].

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law.

  • Account data: retained for the duration of your account and deleted within 12 months after closure.
  • Payment and transaction data: retained for up to 10 years for accounting and tax compliance.
  • Analytics data: retained for up to 26 months.

7. Data Sharing and Transfers

Your data may be shared with trusted third parties strictly for operational purposes, including:

  • Stripe Payments Europe, Ltd. – for payment processing.
  • Google Ireland Ltd. – for analytics and performance insights.
  • Professional partners or service providers acting under data processing agreements compliant with Article 28 GDPR.

Where data is transferred outside the European Economic Area (EEA), appropriate safeguards (e.g., Standard Contractual Clauses) are applied to ensure adequate protection.

8. Data Security

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. This includes encryption, secure servers, and restricted access to authorized personnel only.

9. Your Rights

Under the GDPR and French data protection law, you have the following rights:

  • Access: obtain a copy of your personal data.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure (“right to be forgotten”): request deletion of your data under certain conditions.
  • Restriction: limit how we process your data.
  • Portability: receive your data in a structured, machine-readable format.
  • Objection: object to data processing based on legitimate interests or for marketing purposes.
  • Withdrawal of consent: withdraw consent at any time for processing based on consent.

To exercise these rights, contact us at support@equiherds.com. You may also lodge a complaint with the CNIL (www.cnil.fr).

10. Marketing Communications

If you have consented to receive marketing messages, you may unsubscribe at any time by following the link in our emails or contacting us directly.

11. Changes to This Policy

Equiherds reserves the right to modify this Privacy Policy to reflect updates in our practices or changes in legal requirements. The revised version will be posted on www.equiherds.com with a new effective date.

12. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Data Protection Officer

Equiherds

1024 Route de Mouliherne

49390 Mouliherne, France

Email: support@equiherds.com